The formation of a new sales and distribution company in the United States for the Chinese auto brand Zotye Automobile was announced by Duke Hale, Chairman and Chief Executive Officer of HAAH Automotive Holdings and Wangsheng Zhu, Chairman of Zotye Automobile International Co. The new company will be known as Zotye USA and headquartered in Lake Forest, California.
The company’s first U.S. product will be an SUV with engineering, development, and homologation work currently underway. Sales to retail customers in the U.S. are expected to begin in 2020.
“I am beyond thrilled to make this announcement, the result of more than two years of discussions and negotiations with Zotye in China. With this agreement, we have immediately started the dealer selection process for setting up a nationwide network to handle sales, service, and parts in America. In the months to come we will quickly finalize our dealer body,” said Hale.